ROI of User experience

November 10, 2011

Hard

  • Conversion / Acquisition
  • Lead generations
  • Retention
  • (Targeted) traffic
  • Viral referrals (not only videos)
  • Channel migration
  • Employee productivity
  • Cost savings

Soft

  • Engagement
  • Customer satisfaction
  • Loyalty to brand / Building champions
  • Utilization and product / service adoption
  • Awareness
  • Ethics

Vibor Cipan UX ROI: User Experience Return on Investment

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