Hard
- Conversion / Acquisition
- Lead generations
- Retention
- (Targeted) traffic
- Viral referrals (not only videos)
- Channel migration
- Employee productivity
- Cost savings
Soft
- Engagement
- Customer satisfaction
- Loyalty to brand / Building champions
- Utilization and product / service adoption
- Awareness
- Ethics
Vibor Cipan UX ROI: User Experience Return on Investment
