Psychology of User Experience

• People Don’t Want to Work: they will do the least amount of work possible to get a task done;
• People Have Limitations: they can only look at so much information or read so much text on a screen without losing interest;
• People Make Mistakes: Assume people will make mistakes. Anticipate what they will be and try to prevent them;
• Human Memory Is Complicated: People reconstruct memories, which means they are always changing;
• People are Social: they will always try to use technology to be social. This has been true for thousands of years;
• Attention: Grabbing and holding onto attention, and not distracting someone when they are paying attention to something, are key concerns;
• People Crave Information: Learning is dopaminergic—we can’t help but want more information;
• Unconscious Processing: Most mental processing occurs unconsciously;
• People Create Mental Models: People always have a mental model in place about a certain object or task (paying my bills, reading a book, using a remote control);
• Using Visual Systems can help people.

Susan Weinschenk