Design values (according to Reimann, Dubberly, Goodwin, Fore and Korman) applicable to any design discipline
Design solutions should be
- Ethical [considerate, helpful]: Do no harm; improve human situations.
- Purposeful [useful, useable]: Help users achieve their goals and aspirations; accomodate user contexts and capacities.
- Pragmatic [viable, feasible]: Help commissioning organisations achieve their goals; accomodate business and technical requirements.
- Elegant [ efficient, artful, affective]: Represent the simplestcomplete solution; possess internal (self-revealing, understandable) coherence; appropriately accomodate and stimulate cognition and emotion
From: Cooper, A., Reimann, R., Cronin, D.: About Face 3 – The Essentials of Interaction Design, Wiley, Indianapolis: 2007, Page 151-2