Homepage goals

June 5, 2008
    Four goals to communicate on Home page (translates to ‘where am I’, ‘why am I here’, ‘Is
    the site uptodate?’ and ‘where can I go from here’?)

  1. What site have they arrived
  2. What benefits the organization offers
  3. What are latest products/developments
  4. various choices and how to get to the most relevant section

From: Nielsen, J. and Loranger, H. (2006), Prioritizing Web Usability, Berkeley, CA.: New Riders, p.30

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