How to create personas

June 5, 2008
  1. Summarize findings [from reserach!], distribute discovery document [to stakeholders]
    1. specific and as precise as possible
    2. relevant to your product
    3. universal, ie not a singular attitude
  2. Hold a work session to brainstorm personas
  3. Prioritize and cull personas to develop primary, secondary and
    supporting personas
  4. make the personas into real people (use quotes: “The quotes act as mnemonics to keep the team connected to ther persona and the persona’s goals. It should be something that catches the nature
    of the persona’s personality and her attitude towards the
    product.” p. 177
  5. apply the personas

From: Wodtke, Christina (2003), Information Architecture: Blueprints for the Web, Berkeley, CA: New Riders

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