SERP (design of search results page)

June 5, 2008
  1. #1-guideline: mimic SERPs on major Web search engimnes
  2. no need to number results
  3. start wth a clickable headline
  4. you might want to add URL or identification of destination (?) at the
    end of the entry
  5. date of up-date

From: Nielsen, J. and Loranger, H. (2006), Prioritizing Web Usability, Berkeley, CA.: New Riders

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