User testing – 5 reasons!

    Five reasons to invest in user testing (according to B Tognazzini):

  1. Problems are fixed before the product is shipped, not after.
  2. The team can concentrate on real problems, not imaginary ones.
  3. Engineers code instead of debating.
  4. Time to market is sharply reduced.
  5. Finally, upon first release, your sales department has a rock-solid design without having to pepper their pitches with how it will all actually work in release 1.1 or 2.0

From: Preece, J., Rogers, Y., Sharp, H. (2002), Interaction Design: Beyond Human-Computer Interaction, New York: Wiley

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