Spatial and container metaphors

June 10, 2008

“We use a mix of trajectory metaphors (e.g. I went to the IBM homepage) and container metaphors (e.g. ‘I found that inside Yahoo’). We construct cognitive maps. We remember (and bookmark) landmarks and anchor points. (…) And we often become lost and disorientated.”

From: Morville, Peter (2005), Ambient Findability, Sebastopol: O’Reilly, p.38

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