McLuhan’s history of cultures

  1. primitive culture of oral communication
  2. a iterate culture using the phonetic alphabet and handwritten script which coexisted with the oral
  3. the age of mass produced mechanical printing (The Gutenberg Galaxy)
  4. the culture of electric and electronical media (: radio, tv, computer

“Mc Luhan strives hard to show how television is a tactile medium.”
“ … new kind of primitivism, with tribal-like participation in the ‘global village’ “

From: Lister, Martin and Dovey, Jon (2003), New Media: A Critical Introduction, London: Routledge, p.75-6


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