Serendipity

June 12, 2008

“… many professional information architects use the word ‘serendipity’. In other words, visitors may be more likely to accidentally come across something that interests them that they would have missed if they had simply drilled down through a topical hierarchy.”

From: Reiss, E.L. (2000), Practical Information Architecture, Harlow: Pearson Education, p.74

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