Achieving pleasurability

June 13, 2008

“Having gotten used to usable products, it seems inevitable that users will soon want something more. Products that offer something extra. Products that are not merely tools, but which are “living objects” which people can relate to. Products that bring not only functional benefits but also emotional benefits. To achieve product pleasurability is the new challenge for human factors. It is a challenge that requires an understanding of people-not just as physical and cognitive processors-but as rational and emotional beings with values, tastes, hopes and fears. It is a challenge that requires an understanding of how people relate to products. What are the properties of a product that elicit particular emotional responses in a person. How does a product design convey a particular set of values? Finally, it is a challenge that requires capturing the ephemeral-devising Is and metrics for investigating and quantifying emotional responses.”

From: Jordan, P. W. (2002), ‘Human factors for pleasure seekers’ in ed. Frascara, J. Design and the Social Sciences: Making Connections, London: Taylor & Francis, p.14

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