Content audit and content inventory

June 13, 2008

“Content inventory is a list of all the information contained in a web site, along with data that describes the information from several points of view, like target audience or location. Also known as a content analysis or content audit (…)

The main distinction between these two documents [content inventory and content audit] is the level of granularity. In essence, the distinction is how much of the site you describe. With an inventory, the intent is to capture and describe every piece of content on the site. A content audit captures and describes less, focussing perhaps on the main content areas of the site or the top two levels of navigation after the home page. An audit establishes a boundary around the scope of the investigation.”

From: Brown, Dan (2007), Communicating Design, Berkeley: New Riders, p.167

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