Moderating Focus Groups How-To

September 11, 2008
  1. After some initial desk-research, ask client for personal 1:1 briefing session with a knowledgable person who knows about the topic in focus.
  2. Sort out screening details with client and arrange recruitment of participants (typically handled by an agency).
  3. Disucss format of topic guide and whether client wants/needs to sign off discussion guide (formally or ‘casually’). If client wants to sign off topic guide, agree about date/time for sign off. For some clients, these discussion guides appear to be a sensitive issue. If client tends to be very prescriptive, clarify what client expects you to contribute with. As a rule of thumb, governmental organisations tend to be more prescriptive than commercial clients.

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