What is UX Design?

UX design = combining three types of activities
Designing a “user experience,” therefore, represents the conscious act of:

• coordinating interactions that are controllable (choosing food ingredients, training waiters, designing and programming buttons)

• acknowledging interactions that are beyond our control (uncomfortable seats in a 100-year-old theater, lack of fresh produce in winter, low-hanging clouds that hide a sunset.)

• reducing negative interactions (providing tents as emergency shelters at outdoor events in case of rain; making sure restaurant seating next to the noisy kitchen door is the last to be filled, putting in an extra intermission so folks can stretch their legs).

A good user-experience designer needs to be able to see both the forest and the trees. That means user experience has implications that go far beyond usability, visual design, and physical affordances. As UX designers, we orchestrate a complex series of interactions.

From: Eric REISS: A definition of ‘user experience’

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