The Value of Tagging

March 9, 2009
    Value for users: Return on Experience

  • Ease of Use: Tags are simple, flexible, extensible, can be aggregated
  • Managing Personal Information: Tags and Folders
  • Collaborating and Sharing: Seeding Communities, social proof
  • Having Fun
  • Expressing yourself
    Business Benefits: Return on Investment

  • Facilitating Collaboration
  • Obtaining Descriptive Metadata
  • Enhancing Findability
  • Increasing Participation
  • Identifying Patterns
  • Augmenting Existing Classification Efforts
  • Sparking Innovation

Gene Smith, Tagging: People-Powered Metadata for the Social Web, p. 23-37

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