Imagine. We start collecting every piece of garbage in the world and have the opportunity to re-assemble disintegrated items in a meaningful way. We then derive data from all items found and capture these data in a meaningful way. We will then be able to derive profiles of people, places, things and actions in a meaningful way. We are then able to correlate everything with everything in a meaningful way. And then we put these data in clouds, bubbles, and maps. And then we see things that we haven’t seen before.