My job is making applications and Web sites meaningful (wow, big word). How does that work?
- Thinking relevance. I ensure that functionality and content is relevant to what users actually want or is in the scope of what they might want.
- Thinking logic. I develop a structure that is consistent but does not exclude users with a different view on the content’s organisation.
- Thinking culture. I explore shared values, ideas, and activities of users in order to create a meaningful digital environment.
- Thinking narrative. Every product wants to tell a story. I apply that story to the structure, the navigation journeys, and the placement of contextual information.