Web headings

April 22, 2009

According to a Nielsen-study (2009), the first two words in a Web headline have a huge impact on whether or not people will click on a link.

    The best links in the study:

  • Used plain language
  • Were specific and clear
  • Used common words
  • Started with the essence of the message
  • Were action-oriented
    The worst links in the study:

  • Used bland, generic words
  • Used made-up words or terms
  • Started with after-dinner-speech-introduction language

Gerry McGovern: Writing Killer Web Headings and Links

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