Card Sort

May 20, 2009

Card sort is a method used to discover the cognitive structures or constructs in people’s heads: how they group, categorise and prioritise content. Outcome: dentograms or ‘construct maps’

A card sort exercise is a method to discover patterns in the way people are thinking about a subject. In practice, a pile of cards with keywords or phrases covering the given topic as a whole is shuffled and shown to participants. They then organise these cards in groups and give every group a distinct label. The result can be analysed to establish patterns in the way people have organised the items.

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