Archive for June, 2009

The Activity of Sharing

June 30, 2009
    A typical sharing process:

  1. Something easily sharable
    • Give it a permenent URL
    • Make it embeddable
    • Make it a PDF
    • Make it printer-friendly
  2. Call to action
  3. Sharing form
  4. Recipients interpret shared message
  5. Recipients act

Porter 2008, 148

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Why do people use social Web apps

June 29, 2009
    Motivations to use social Web applications (paraphrased):

  1. Identity – to manage their identity within social groups
  2. Uniqueness – to make a unique and valuable contribution
  3. Reciprocity – to give in order to receive or because having received
  4. Reputation – to build their reputation
  5. Sense of efficacy – to do good work that has a positive effect
  6. Control – to be in control of the information shared
  7. Ownership – to feel a sense of ownership over their online content
  8. Attachment to a group – to seek like-minded people
  9. Fun – to be entertained

Porter 2008, 98/9

Creating Sign-Up framework

June 29, 2009

A sign-up framework is the set of information and resources we provide to people who are going to be signing up for our application.

    A sign-up framework must do the following:

  1. Clearly communicate the capabilities of the software
  2. Allow a person to decide if the software is right for them
  3. Answer any outstanding questions people have about the software
  4. Confirm or refute any preconceptions people have about the application
  5. Get people actually using the application to get stuff done
  6. Let people connect with any other people who they might collaborate or work with
  7. Give people an idea of the type of relationship they’ll have with you
    A sign-up frame may contain one or more of the following:

  1. An elevator pitch, a tagline, or some other pithy explanation of service
  2. Graphics or illustrations that show how your software works
  3. Carefully crafted copywriting that describes your software
  4. In depth feature tour or feature pages
  5. Video or screencast showing actual use
  6. Get people started using the software as early as possible
  7. Evidence of other people using your software successfully

Porter 2008, p.68/9

Only one activity is primary

June 29, 2009

“The applications people find most compelling allow them to excel at a single activity.”

Porter 2008, p.25

Find out about this single activity and focus design around it. Define overall goal, primary activity and actual tasks associated with the activity.

The Future of the Social Web

June 29, 2009
    Three reasons why the future of the web is ‘social’:

  1. Humans are innately social.
  2. Social software is a forced move (sheer amount of information forces us to use trusted social networks to organise/filter/manage information)
  3. Social software is accelerating. It is already the most widely used software on the Web.

Joshua Porter 2008, p.6

Social Design

June 29, 2009

“Social design is the conception, planning, and production of web sites and applications that support social interaction.”

Joshua Porter 2008, p. 5

Hurdles to overcome

June 29, 2009
    Hurdles for users to overcome in order to ‘subscribe’ to social software:

  1. They have to pay attention
  2. They have to make a sign-up decision
  3. They have to input personal information
  4. They have to pay money.
  5. They are making a decision for someone else.
  6. They have to give up their current way of doing things.

Joshua Porter (2008)

Five Stages of the Usage Lifecycle

June 29, 2009

… and the four challenges to address:

Being Unaware > Awareness >
Interested > Sign Up >
First Time Use > Return Visits >
Regular Use > Emotional Attachment >
Passionate Use

Joshua Porter (2008)

Online Survey Directgov

June 22, 2009

You live in the UK and you have used Directgov? Help improving the UK government’s online service portal. It takes only approx. five minutes to take part in this survey. Thanks!

Ambient Intimacy

June 22, 2009

“Ambient intimacy is about being able to keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to, because time and space conspire to make it impossible. Flickr lets me see what friends are eating for lunch, how they’ve redecorated their bedroom, their latest haircut. Twitter tells me when they’re hungry, what technology is currently frustrating them, who they’re having drinks with tonight.”

Lisa Reichelt