Creating Sign-Up framework

June 29, 2009

A sign-up framework is the set of information and resources we provide to people who are going to be signing up for our application.

    A sign-up framework must do the following:

  1. Clearly communicate the capabilities of the software
  2. Allow a person to decide if the software is right for them
  3. Answer any outstanding questions people have about the software
  4. Confirm or refute any preconceptions people have about the application
  5. Get people actually using the application to get stuff done
  6. Let people connect with any other people who they might collaborate or work with
  7. Give people an idea of the type of relationship they’ll have with you
    A sign-up frame may contain one or more of the following:

  1. An elevator pitch, a tagline, or some other pithy explanation of service
  2. Graphics or illustrations that show how your software works
  3. Carefully crafted copywriting that describes your software
  4. In depth feature tour or feature pages
  5. Video or screencast showing actual use
  6. Get people started using the software as early as possible
  7. Evidence of other people using your software successfully

Porter 2008, p.68/9

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