Why do people use social Web apps

    Motivations to use social Web applications (paraphrased):

  1. Identity – to manage their identity within social groups
  2. Uniqueness – to make a unique and valuable contribution
  3. Reciprocity – to give in order to receive or because having received
  4. Reputation – to build their reputation
  5. Sense of efficacy – to do good work that has a positive effect
  6. Control – to be in control of the information shared
  7. Ownership – to feel a sense of ownership over their online content
  8. Attachment to a group – to seek like-minded people
  9. Fun – to be entertained

Porter 2008, 98/9


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