Benchmarking

July 28, 2009

Benchmarking is an exercise to determine the performance of a website in comparison with competitor sites. Performance is measured against a set of user experience requirements (disciplines). The score that a website achieves in a discipline is either based on the outcome of specific tasks carried out by users, or on expert opinion, or on a combination of both. The final benchmark report presents the results in a matrix view and graphic charts along with the rationale for the ratings and relevant examples across all disciplines.

    Benefits in a nutshell:

  • Allows to assess performance in relation to other sites
  • Supports evaluating and prioritising requirements
  • Informs user experience design solutions
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