Web clicks: new decision every 10-120 seconds

“When surfing the Web, you make a decision every 10–120 seconds: leave or stay on this page; leave or stay on this site. Where to click now? Where to click next?”

Jacob Nielsen:Velocity of Media Consumption: TV vs. the Web

Advertisements

The end of the family tree logic

“It turns out that so much gene-swapping has been going on between different kinds of bacteria that neither family trees nor the idea of species make sense.”
Matt Ridley in Wired UK, December 2009 ‘Open Source Evolution’