5 stepping stones for building social experience

January 29, 2010
  1. What’s your social object? Make sure there is a “there” there. Give users a reason to rally. Why would someone come to your site?
  2. Give people a way to identify themselves and to be identified.
  3. Give people something to do
  4. Enable a bridge to real life (groups, mobile, meetings, face-to-face)
  5. Gently Moderate. Let the community elevate people and content they value.

Erin Malone: 5 Steps to Building Social Experiences


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