Conceptual Model

March 18, 2010

A conceptual model is a structured and coherent outline of ideas about how a web site or application will work. It is based on the requirements table and findings from audience and stakeholder research. It can include a model for the content (site map), high level wireframes, user journeys, technical architecture diagrams, and high level style guides.

Benefits in a nutshell

  • explains strategy and core ideas of the envisioned Web site or application
  • helps communicating the ‘big picture’ throughout the development process
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