Diary study

March 18, 2010

Diary studies are carried out in the early phase of the audience research. They provide information about the type and chronology of users’ activities on a day-to-day basis. Similar to Twitter status updates, users submit statements about what they currently do (or try to do) in order to carry out their job. An aggregated and structured view of these statements helps to establish tasks, priorities, and the level of satisfaction with current systems and tools.

Benefits in a nutshell

  • A diary study is a quick and inexpensive way to find out about users actual tasks and activities
  • It provide insight into users’ actual needs and context
  • It allows a large number of participants to contribute synchronously
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s