Tips for not getting caught by spam filters

June 1, 2010

(For invitations to online user studies:)

  • Correct structure: proper header; include a valid ‘from’ address and associated user name and from valid domain; short but descriptive subject line
  • Avoid using ‘spammy’ words/phrases like ‘free’, ‘click here’, ‘prize’, ‘money’. Avoid prodiuct bnames associated with spam (eg Rolex); use correct spelling; avoid ALL CAPS and extra punctuation marks !!!
  • HTML emails: avoid images; don’t use invisible text; avoid extraneous markup. Include plain text as well.
  • Avoid sending to multiple recipients in same company
  • Test message with multiple email clients, eg hotmail, gmail, yahoo etc

Albert, Tullis, Tedesco (2010) p.41-2

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