Dieter Rams’ design principles

June 21, 2010

Dieter Rams (Industrial Designer *1932): 10 design principles

  1. Good design is innovative.
  2. Good design makes a product useful.
  3. Good design is aesthetic.
  4. Good design makes a product understandable.
  5. Good design is unobtrusive.
  6. Good design is honest.
  7. Good design is long-lasting.
  8. Good design is thorough down to the last detail.
  9. Good design is environmentally friendly.
  10. Good design is as little design as possible.

From http://designmuseum.org/design/dieter-rams

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