Everything appeared to be THE ultimate cross-media user experience: finding a flight, booking it, and receiving boarding pass automatically by email one day ahead of departure. Very well done, Air France.

From where was I flying again? Gatwick? Stansted and Luton most probably not. Heathrow more likely. Then, what terminal in Heathrow? It won’t be 5, but is it 1 or 2 or 4? Terminal 4 makes a huge difference, add another 20 minutes to your journey … Well, the email doesn’t tell me. And the boarding pass attached to my email?


Can it have more style?


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