Social intranets

July 23, 2010

“The social intranet is not just about adding a layer of social collaboration tools; it is a platform that combines the powers of push with the powers of pull to supply anyone who participates and contributes within an extended enterprise with the information, knowledge and connections they need to make the right decisions and act to fulfill their objectives. It equips everyone with the tools that allows them to participate, contribute, attract, discover, find and connect with each other to exchange information and knowledge and/or collaborate. It connects information demand with information supply in knowledge-intensive businesses, something which can only be done by involving all employees in the information supply, removing bottle-necks created by the production model (such as approval workflows and that everything must fit in a central taxonomy) and enabling employee-to-employee information exchange.”

(…)

“The social intranet also has an important part to play when it comes to supporting serendipity; enabling people to find both information and people they didn’t know they were looking for. To do so it must have mechanisms that allow information and people that might be useful to us to be pulled to us. Spending time and effort searching for relevant information and people where there is information abundance just won’t pay off. We must have ways that “automagically” attract useful information and connections to us. We just need to implicitly and explicitly share what do and know to other people in our networks, to people who share our interests, or to people who happen to pass us by at any other kind of cross-road.”

Oscar Berg: Why traditional intranets fail today’s knowledge workers

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