- Decide which is the most important item or object on the page—perhaps a login, product, or announcement. Give it a visual treatment such as a different color (remember brightness!), size, or shape to make it pop out. Users’ attention will be drawn first to that item.
- Use pop out on only a few items per page; don’t overwhelm the attention resources of your users.
- Use gradations of a visual treatment (size, color) to create a hierarchy of objects that will lead a user through the information on a page.
- Use motion sparingly and only where the user’s attention is focused. Do not employ continuous motion in one part of the page when you would like users to focus on multiple areas of the page.
- Enable focused attention on a group of objects such as products by using the same salient visual treatment on all of them.
From: ELEVATOR LOGIC APPLIED TO WEB AND MOBILE DESIGN BY CASSANDRA MOORE