Survey tips

May 16, 2011
  • Aim for 100+ completios per segment
  • make it less than 15 minutes long
  • ask about behaviour (not importance)
  • clear, familiar language
  • use scales (not y/n)
  • randomise answers when appropriate
  • don’t avoid open-ended input fields
  • break up into pages

From UXLX11 (Johnny Holland)

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