Benefits of lo-fi prototyping

October 14, 2011

Here’s a couple of the main advantages:

  • Get better and more honest feedback
  • It’s great for A/B testing
  • Make the cost of mistakes cheap, not expensive
  • Refine the page flow, not the pages
  • Figure out the interaction design rather than the visual design

Andrew Chen: http://andrewchenblog.com/2009/09/15/why-every-consumer-internet-startup-should-do-more-low-fidelity-prototyping/


Clickable lo-fi prototypes

Benefits for client/agency:

  • Facilitate documenting requirements
  • Allow quick iteration at very little cost
  • Compatible with agile workflow
  • Focus on functional elements rather than visual treatment

Benefits for customer/user testing:

  • Focus on screen elements that matter for the journey (no distractions)
  • Edgy look-and-feel invites to expressing ideas and comments (improvements/changes)
  • Allow for multiple test-sessions in quick iterations
  • Easily allow for A/B/C comparison
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