When you speak with grown-ups and young adults who used to be Facebook enthusiasts, you hear the following:
- Facebook’s interface and features have become overly complicated. The result is it takes more time to do the same old things.
- Managing friends leaves you with two choices: spending a lot of time delicately pruning lists, circles and groups, or being swamped.
- Constant and insidious changes in Facebook’s privacy features keep taking people off-guard: all of a sudden, you find many things about your digital life, mostly mundane stuff such as what you read and listen, being broadly available outside your initial circle. Quasi-paranoid caution has become a must. And again, since “open” is the default setting on Facebook, recovering your own privacy gets increasingly complicated.
- A rise in the advertising presence, which reinforces the impression of being tracked down: users don’t have the slightest idea of the breadth and depth of Facebook’s mining of their personal activities.
It now seems Facebook’s usage is undergoing a split. Active Facebookers become increasingly engaged, spend more time doing more stuff, while “reasonable” users (over 25) become more reluctant and careful.
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