Sales funnel

November 14, 2011

Specific steps or stages in a sales process vary from company to company but generally include the following elements:

  1. Initial contact
  2. Application of Initial Fit Criteria
  3. Sales lead
  4. Need identification
  5. Qualified prospect
  6. Proposal
  7. Negotiation
  8. Closing
  9. Deal Transaction

An alternate but similar series of steps is as follows:

  1. Prospecting/Initial contact
  2. Preapproach- planning the sale
  3. Approach
  4. Need assessment
  5. Presentation
  6. Meeting objections
  7. Gaining commitment
  8. Follow-up



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