- What job)s) do(es) our customer need to get done and how can we help? What are our customer’s aspiratins and how can ewe help him live up to them?
- How do our customers prefer to be addressed? How do we, as an enterprise best fit into their routines?
- What relationship do our customers expect us to establish with them?
- For what value(s) are customers truly willing to pay?
Osterwalder, A. & Pigneur, Y.: Business Model Generation; Hoboken, NJ:2010. pages 129