Useful metrics for user experience

July 22, 2012

What kinds of numbers make useful metrics for user experience? There are three types:

  • money earned—for example, conversions or ARPU (average revenue per user)
  • money saved—for example, support costs or task performance efficiency.
  • non-monetary results—for example, user loyalty or recommendations to friends

Yury Vetrov: How to Calculate the ROI of UX Using Metrics

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s