UX strategy and agile process

UX strategy can provide the strategic guidance that agile doesn’t attempt to provide. As Liam Friedland, Senior Director, User Experience at Informatica, puts it: “Agile is a process; ergo a set of tactics. Agile is not a strategy. Sun Tzu provides us with a good understanding of the relationship between these two: ‘Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.’”

Paul Bryan: Is UX Strategy Fundamentally Incompatible with Agile or Lean UX?

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