Lessons learned …

… from participants in a user experience study about airline websites;

  • Openness
    Give honest and open information, especially with prices
  • Clarity
    Important information, like alerts, should be clearly visible
  • Relevance
    Ensure content is relevant to most users; don’t crowd the page
  • Priority
    Prioritise the page; common elements should be high on the page

Usabilla Report: The UX of 18 leading travel websites

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