Reduce cognitive strain

August 18, 2012

The general principle is that anything you can do to reduce cognitive strain will help, so you should first maximise legibility … If you care about being thought credible and intelligent, do not use complex language where simpler language will do … In addition to making your message simple, try to make it memorable. Put your ideas in verse if you can; they will be more likely to be taken as truth.

Kahneman 2012, p.62-3

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