UX focuses on adding personality and utility to an inherently emotionless medium

August 23, 2012

In the face of systemization essential to digital systems, UX focuses on adding personality and utility to an inherently emotionless medium. A good UX designer will:

  • empathize with users
  • help them achieve their goals
  • balance business objectives with the integrity of the user’s experience
  • ultimately, help people improve their lives through technology

Jessica Greco: What Can SEO Learn From UX?

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