The PDD is a valuable deliverable that can either complement or precede wireframes to negotiate the strategy of the site/pages with clients.
Re-Introducing Page Description Diagrams by Colin Butler, Andrew Wirtanen
roadside assistance on the digital highway
Keeping customers engaged is more important than ever, and one of the best ways to build retention is by understanding their emotive goals, what drives their intentions, and their specific, in-the-moment needs.
Sharpening Your Competitive Edge with UX Research by Rebecca Flavin