- URGENT NOW
Users are seeking urgent information on their mobile device that is ofte related to location or activity, mosthly through search engines and recommendation sites like Yelp or oursquare
- REPETITIVE NOW
Users are seekimg recurring realtime information, such as stock quotes, sport scores and auction listings.
- BORED NOW
Users are seeking distraction, entertainment or connection through a mobile device on services like Facebook, Instagram and Twitter, or in their email.