Because people relate to experiential products differently, each product fails differently. It might fail because
- we feel overwhelmed (Google Wave) or underwhelmed (Microsoft Zune).
- We might feel cheated (Classmates.com) or annoyed (Plaxo).
- We might feel frustrated (OpenID) or maddened (BMW iDrive).
- We might become enlightened to a need we didn’t know we had, and then realize that another, different product would actually satisfy this need better (Pownce, Wesabe).
Victor Lombardi: Why We Fail