Design and Experience failures

August 5, 2013

Because people relate to experiential products differently, each product fails differently. It might fail because

  • we feel overwhelmed (Google Wave) or underwhelmed (Microsoft Zune).
  • We might feel cheated (Classmates.com) or annoyed (Plaxo).
  • We might feel frustrated (OpenID) or maddened (BMW iDrive).
  • We might become enlightened to a need we didn’t know we had, and then realize that another, different product would actually satisfy this need better (Pownce, Wesabe).

Victor Lombardi: Why We Fail

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