Principles of User Interface Design

  • Clarity is job #1
  • Interfaces exist to enable interaction
  • Conserve attention at all costs
  • Keep users in control
  • Direct manipulation is best
  • One primary action per screen
  • Provide a natural next step
  • Appearance follows behavior
  • Consistency matters
  • Strong visual hierarchies work best
  • Smart organization reduces cognitive load
  • Highlight, don’t determine, with color
  • Progressive disclosure
  • Help people inline
  • A crucial moment: the zero state
  • Great design is invisible
  • Build on other design disciplines
  • Interfaces exist to be used


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