Design is a business imperative

January 14, 2014

Design should not be thought of as a “nice to have.” It has become a business imperative and a competitive differentiator. With each touch point, a customer has a good or a bad experience. The overall experience it creates is your brand.

Read more: http://blog.intuit.com/trends/why-good-experience-design-is-great-for-business/#ixzz2qPQC1ocD

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