4 seconds to assess a website

“Research over the past decade has shown a consistent fall in the time people take to assess whether or not a website is for them. In the early days of eCommerce it was about 20 seconds; now it’s less than four.”

Graham Jones in WIRED UK 5/2014 ‘Instant gratification has us hooked on rewards’

Email Subject Lines

  1. Include content in the subject line.
  2. Front-load the subject line with keywords and limit it to 40 characters.
  3. Don’t repeat sender information in the subject line.
  4. Avoid using recipients’ names in the subject line.
  5. Be cautious with symbols and special characters.<
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    Nielsen/Norman Group