Email Subject Lines

May 5, 2014
  1. Include content in the subject line.
  2. Front-load the subject line with keywords and limit it to 40 characters.
  3. Don’t repeat sender information in the subject line.
  4. Avoid using recipients’ names in the subject line.
  5. Be cautious with symbols and special characters.<
  6. /ol>

    Nielsen/Norman Group

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