Mobile First pays dividend

September 7, 2014

“Those kinds of enhancements you make from a [Mobile First] usability perspective, due to the constraints on mobile, ultimately, I think, pay dividends on the whole-screen ecosystem. But if you do the inverse, then you pay the price on mobile, which now, given the amount of use of mobile, is an exponential price to pay”

Luke Wroblewski: Mobile as a medium

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